System Bundle

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July 16th, 2009

System Bundle

Have you ever purchased a CPU, monitor, keyboard and mouse for a package price? Have you ever eaten a McDonald's Value Meal? If you have, you have been "packaged".

Bundling is a common business practice. In fact, you probably have purchased many "packets", without even realizing it. But believe me, vendors in enterprises that the group has thought much about it.

The cluster involves combining two or more products or services to create a new product that can be sold as a package. While the concept seems simple, there are many ways of grouping. For example,

Pure group offers a package can not be dismembered. A good example is a new car. You would not buy one without the tires, right?

Mixed grouping offers customers the option to purchase the entire package, or some or all of the components. For example, hamburger chains offer combos, but customers can buy each of the items separately.
Cluster also includes related sales: buy a product and get a discount on the goods necessary to use the product. For example, if you purchase a printer, you get a discount on the ink.
Add-on group provides a point only if you buy the main theme. Get waxing your car for free with the purchase of a car wash.
Sales rebates, coupons and vouchers of the Cross - are also bundling strategies. For example, get a coupon for cookies, if you buy our milk.

The group may increase its price, delivery, customer loyalty or service. So let's examine how grouping may be his ultimate weapon of marketing. Consider these possible strategies, and determine how it might work for your Business:

The grouping can be used to introduce a new product or service. Either package the new product with a familiar theme, or increase its value perceived, with the added incentive of an additional product attached to it. familiar household items such as plug-in air fresheners or clean shower dispensers are great examples. The cash dispenser of the product is sold as a package with spare parts.
The grouping can be used to make customers aware of a little known or product undervalued. Not enough sales that the new dessert at your restaurant? Offer a sample size with each dish.
Grouping can disguise your pricing strategy - A price of several articles is the perception of an "agreement" and hides the price of each individual piece.
The group can shape customers purchasing practices. Microsoft is so successful because its software bundle with new computers. (How many PC-based businesses do not use Microsoft Word or Microsoft Explorer?) Tide became the product of choice for many housewives after using the sample that came in their washing machines. (OK, so I I'm dating myself.)
The grouping may simplify the life of a client. A computer package with CPU, monitor, keyboard and mouse offers a one stop unique "shopping experience, and also ensures that all components are compatible. (Now if only all software packages, working this way!)
Grouping can be used to help draw customers to you and your products, increase customer loyalty. While discounts may be offered by packages (as in the case of insurance companies offer a discount if homeowners and automobile insurance policies are purchased together), the value to customers may be more in the efficiency that results from using a single supplier for multiple products. We continue to see cable operators and phone companies grouping telephone, Internet and television with the promise that is easier to deal with a company and a bill.
Grouping can also be used as a premium to increase the attractiveness of their service. If you are a real estate agent, for example, a service offering staging as part of its package to potential sellers can increase its value.

Now it's your turn to be creative! Consider the examples of the above group and brainstorm ways to apply your business. Think about ways to help their customers solve problems, save time and improve your lives!

About the Author:

Pat Price has worked with numerous clients to generate more business and boost their marketing effectiveness. She is a professional speaker and president of The Price Group, Inc, a full-service marketing firm serving small to mid-sized organizations. To receive Pat’s free Marketing Tips! newsletter, go to www.PatPriceSpeaks.com/Resources.php . She can be reached at 630.717.8332 or through her website at www.ThePriceGroup.biz.

Article Source: ArticlesBase.com - Strategic Marketing Tips: Using “Bundling”

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